South Canterbury rugby supporters are the winners from a free wi-fi sponsorship deal.
Timaru-based rural internet provider Farmside and the South Canterbury Rugby Union (SCRU) have teamed up in a deal that will see every club in the region receiving free broadband coverage.
"This is a unique agreement as each rugby club in our region will receive free broadband service and coverage in their clubrooms, something most clubs had to meet the cost of previously," said SCRU chief executive Craig Calder.
"South Canterbury Rugby reaches and is well supported in all corners and communities of our region and these are the areas Farmside are connect with, we provide them with an ideal communications platform or method to promote their services."
Calder said the agreement meant the rural broadband company had become the rugby union's Heartland championship team's naming rights sponsor.
Farmside general manager Jason Sharp said the company saw this move as a "marvellous opportunity" to provide the rugby union with broadband Wi-Fi.
He said broadband wi-fi was already up and running at nine rugby clubs in South Canterbury and would be available 24-7 to everybody, including staff, club members, administrators and fans.
Calder said the union was fortunate to have several "generous and loyal South Canterbury businesses" which support rugby every year.
"These are two-way relationships, as a union we always try extremely hard to deliver benefits to these business partners," he said.
"Disappointingly some of the larger New Zealand corporates, that operate in our region, are reluctant to provide local sponsorship investment, that is why this agreement is a high point for us."